Why the Human Brain Perceives Small Numbers Better

More than 150 years ago, the economist and philosopher William Stanley Jevons discovered something curious about the number 4. While musing about how the mind conceives of numbers, he tossed a handful of black beans into a cardboard box. Then, after a fleeting glance, he guessed how many there were, before counting them to record the true value. After more than 1,000 trials, he saw a clear pattern.

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